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Toby Hester

Director
European Sponsorship Association

An innovator within the sponsorship industry, Toby Hester is a Director of The European Sponsorship Association. With over years of experience, Toby runs the successful business, Sponsorship Coach, a unique institution which coaches and shares best practise in how to connect brands within this industry. Toby’s wealth of knowledge stems from his early years of negotiating NFL Player contracts through to coordinating some of the world’s most complex campaigns including three FIFA World Cup Finals, five European Championships, Formula 1, and The Tour de France. His expertise extend to all aspects and genres of brand partnerships. Rising to the position of the Global Head of Football Sponsorship most recently at BP Castrol, he also worked internally at Coca-Cola, Honda and T-Mobile.

Recognisable within the Sponsorship industry of Scotland, he has sponsored “The Old Firm” on two separate occasions, The Scottish League Cup Final, the Scottish National Team and a number of Scotland’s most talented sportsmen and women. The richness of his experience has allowed Toby to evolve as an expert within the Sponsorship industry.