Robert Wicks

Commercial Director
Aberdeen Football Club

Born in South Africa, Rob studied Economics and Journalism at Rhodes University before joining one of the country’s leading media organisations. A keen football fan, he played goalkeeper for SA Universities. During his six year stint at Times Media, Rob lead to launch a new daily sports newspaper, the first of its kind on the continent and the first new daily paper for 14 years. He moved to Italy in 2000 to take on an exciting role as Head of Marketing and Sponsorship with the Superbike World Championship, a role that would enable him to the travel the world, learn new languages and establish his credentials in the sporting sector.

Moving to the other side of the fence, he then joined motorcycle manufacturer Suzuki to run their commercial programme in MotoGP, the pinnacle of two-wheel racing. His success in two wheels saw him head-hunted to then run a global powerboat racing series. He joined Powerboat P1 in 2007 as Commercial Director to work as part of a new management team tasked with transforming what was a hobbyist pursuit into a global sporting property. After securing new host venues in France, Spain, Sweden and Turkey and generating significant new revenues, he was appointed Chief Operating Officer with responsibility for operational performance. In 2017, he became Managing Director during a significant period of organisational, operational and technological change which included the delivery of a number of award-winning event. Rob has worked with rights holders, brands, host venues, broadcasters, governing bodies and agencies and has particularly enjoyed working with international cities to develop and execute major event strategies.
He has travelled to more than 60 countries and has delivered projects and events in 25 of those. He’s lived in London, Rome, Johannesburg and now resides in Aberdeen. His enquiring mind and fascination with understanding how complex things operate has seen him write six books on a diverse range of subjects, including Heathrow Airport, adventure motorcycling and the Airbus A380 aircraft. Rob is an avid golfer and is married with one daughter.