The Programme

 
 

DAY 1


08:30 - 09:00

Registration


09:00 - 09:05

Gordon Ritchie, Director, GRM Marketing
Welcome


Session 1: What is Sponsorship?


09:05 - 09:45

Ardi Kolah, Author of Improving the Performance of Sponsorship and Via Sponsorship Conference Chair & Moderator
Why are we here?


09:45 - 10:15

Toby Hester, Director, European Sponsorship Association
How sponsorship creates benefits and partnerships for business and teams


10:15 - 10:45

Catherine Hawkins, Founder, Think! Sponsorship
What you have to do for a sponsor, the full engagement process and relationship between business and sponsor


10:45 - 11:15

Sat Singh, Founder & CEO, Renaissance Foundation
Opportunity sponsorship


11:15 - 11:30

Networking and Refreshments


Session 2: Sponsorship = Relationship


11:30 - 12:00

Sandra Greer, Insight Director, MKTG
How you value and understand your businesses value in the world of sponsorship


12:00 - 13:00

Panel discussion moderated by Ardi Kolah:
Alan McLeish, Managing Director, QTS Group
Billy Bowie, Director, Kilmarnock Football Club

Christian Smith, Non-Executive Director, Great Britain Disability Football Association


13:00 - 14:00

Networking, Lunch and Refreshments


Session 3: The Reality of Sponsorship


14:00 - 14:30

Andrew Pindar OBE, Partner, GAC Pindar
Great achievements made by sailors and the successes that have come from that


14:30 - 15:00

Nathalie Quéré, Brand Director, AkzoNobel
Present case of full integration of every aspect of the campaign for Akzonobel


15:00 - 15:30

Robert Wicks, Commercial Director, Aberdeen Football Club
Stadium sponsorship and what's necessary in the building of Scotland's latest stadium 


15:30 - 16:00

Mel Young MBE, Chair, sportscotland and Co-Founder, Homeless World Cup
sport
scotland: Building a World Class Sporting System


16:00 - 17:00

Networking and Refreshments


17:00 - 18:00

Debate moderated by Ardi Kolah:
Catherine Hawkins, Founder, Think! Sponsorship
Toby Hester, Director, European Sponsorship Association
Maureen McGonigle, Founder & Chief Executive, Scottish Women in Sport
Gordon Ritchie, Director, GRM
Mel Young MBE, Chair, sport
scotland and Co-Founder, Homeless World Cup


18:00 - 20:00

Networking Drinks Reception

 

DAY 2


Registration

08:30 - 09:00


09:00 - 09:05

Gordon Ritchie, Director, GRM Marketing
Welcome


Plenary Session


09:05 - 09:45

Ardi Kolah, Author of Improving the Performance of Sponsorship and Via Sponsorship Conference Chair & Moderator
Outside In, not Inside Out


09:45 - 10:15

Chloë Lanthier, Founder, X-Training School
Chloe's take on sponsorship and how it has benefitted her in the success of her sport


10:15 - 10:45

Brett Wild, Paralympian
My Paralympic Journey and Sponsorship


10:45 - 11:15

Jamie MacLean, Talisker Whisky Atlantic Challenge
Three brothers and their journey for sponsorship


Workshop Session 1


11:15 - 12:15

Auditorium
Sandra Greer, Insight Director, MKTG
How you value and understand your businesses value in the world of sponsorship 

Conference Room 4
Tony Souttar, Ellie Souttar Foundation
Supporting talented athletes

Conference Room 5
Mike Wilson, Co-Founder, All Media Scotland
The types of stories that work best with the media, how to craft them as media releases and what happens next should the media be interested in your story


12:15 - 13:15

Networking, Lunch and Refreshments


Plenary Session


13:15 - 14:30

Panel Discussion
Jeff Holmes, Photographer
Roger Hannah, Radio Clyde & The Scottish Sun
Hugh MacDonald, broadcaster and journalist


14:30 - 14:45

Networking and Refreshments


Workshop Session 2


14:45 - 15:45

Auditorium
Maureen McGonigle, Founder & Chief Executive, Scottish Women in Sport
Esther O’Callaghan OBE, Head of Legacy & Development, Women’s Tour of Scotland

Why Should Women Get More Sponsorship?

Conference Room 4
Lisa McGhee, Marketing Manager, QTS
In the firing line: what makes it through the firewall


Plenary Session


15:45 - 16:15

Gordon Ritchie, Director, GRM
Successes of Team Maverick

16:15 - 17:30

End of conference debate: What is the future of sport sponsorship in Scotland?

17:30 - 17:45

17:45

Charity prize draw, in support of The Ellie Soutter Foundation

Carriages

 

VIA Sponsorship is supported by: