The Programme


Via Sponsorship 2020

08:30 - 09:00


09:00 - 09:05

Gordon Ritchie, Director, GRM Marketing

Session 1: What is Sponsorship?

09:05 - 09:45

Ardi Kolah, Author of Improving the Performance of Sponsorship and Via Sponsorship Conference Chair & Moderator
Why are we here?

09:45 - 10:15

Toby Hester, Director, European Sponsorship Association
How sponsorship creates benefits and partnerships for business and teams

10:15 - 10:45

Catherine Hawkins, Founder, Think! Sponsorship
What you have to do for a sponsor, the full engagement process and relationship between business and sponsor

10:45 - 11:15

Sat Singh, Founder & CEO, Renaissance Foundation
Opportunity sponsorship

11:15 - 11:30

Networking and Refreshments

Session 2: Sponsorship = Relationship

11:30 - 12:00

Sandra Greer, Insight Director, MKTG
How you value and understand your businesses value in the world of sponsorship

12:00 - 13:00

Panel discussion moderated by Ardi Kolah:
Alan McLeish, Managing Director, QTS Group
Billy Bowie, Director, Kilmarnock Football Club

Christian Smith, Non-Executive Director, Great Britain Disability Football Association

13:00 - 14:00

Networking, Lunch and Refreshments

Session 3: The Reality of Sponsorship

14:00 - 14:30

Andrew Pindar OBE, Partner, GAC Pindar
Great achievements made by sailors and the successes that have come from that

14:30 - 15:00

Nathalie Quéré, Brand Director, AkzoNobel
Present case of full integration of every aspect of the campaign for Akzonobel

15:00 - 15:30

Robert Wicks, Commercial Director, Aberdeen Football Club
Stadium sponsorship and what's necessary in the building of Scotland's latest stadium 

15:30 - 16:00

Mel Young MBE, Chair, sportscotland and Co-Founder, Homeless World Cup
scotland: Building a World Class Sporting System

16:00 - 17:00

Networking and Refreshments

17:00 - 18:00

Debate moderated by Ardi Kolah:
Catherine Hawkins, Founder, Think! Sponsorship
Toby Hester, Director, European Sponsorship Association
Maureen McGonigle, Founder & Chief Executive, Scottish Women in Sport
Gordon Ritchie, Director, GRM
Mel Young MBE, Chair, sport
scotland and Co-Founder, Homeless World Cup

18:00 - 20:00

Networking Drinks Reception


VIA Sponsorship is supported by: