Nathalie Quéré is the Brand Director of AkzoNobel and the decision maker behind the Volvo Ocean Race 2017-2018 campaign. With a strong education in Branding, Communication and PR, Nathalie Quéré is a corporate communication specialist with unique expertise in global brand and sponsorship management, international sport marketing and digital strategy.
As well as being responsible for strengthening AkzoNobel’s global brand, Nathalie also looks after global sponsorships and has managed the sponsorship of numerous successful campaigns and successful global activation plans. Particular campaigns include such with Alinghi in the 31st and 32nd America’s Cup, a collaboration with Volkswagen during the Dakar Rally and World Cross-Country Championships in 2005 and the activation of BT’s sponsorship of the X Prize Foundation.
This then led the international sailing sponsorship of Ellen MacArthur and the international activation of BT’s London 2012 Olympics partnership. Nathalie’s most recent agreements include prestigious partnership deals with the Rijksmuseum and the Van Gogh Museum, the Cruyff Foundation and the Extreme Sailing Series.