Mike Wilson

All Media Scotland

Mike Wilson is the former sports journalist (Sunday TimesScotland, Sunday Telegraph and the Guardian), a co-founder ofAll Media Scotland and a long-standing media trainer, including with the World Health Organization, the sportscotlandinstitute of sport and several other UK and internationalorganisations.

"IT'S more perspiration than inspiration when it comes to promoting oneself through the media. Of course, the media is looking for a 'good story'. But what is a 'good story'?" Mike Wilson's session will examine what type of stories might work best with the media, how to perhaps craft them as media releases (to be distributed to the media) and what happens next should the media be interested in your story.