Trail Blazers: Women in Sport at Via Sponsorship

header.png

Female empowerment, #girlpower these terms are thrown around a lot and sometimes lose their gravitas. Everyone is jumping on the bandwagon of the movement that’s promoting women in sport.

The Core Values

The concern is that the core values are lost in favour of trying to attract a more focused audience. This is no more prevalent in the extreme sports industry. Brands, investors, sponsors want to be seen to be doing what they can to support women in sport but at base, what are they actually doing for the cause. 

Women have been left behind in the extreme sports industry despite showing athleticism, sporting prowess, sportsmanship to the max and dedication like no other. 

Dare we say, unless you look a certain way and have 20k followers on Instagram, you are likely to be left behind. This needs to change and there are a few folks in the industry doing their bit. Men and women coming together to support equal representation. 

Let us be clear, we are not suggesting pitting women against men, no, men are judged by the standard set between men and women are judged against other women, setting their own goals and smashing through that glass ceiling. 

That's why events like the Via Sponsorship conference are so important but we have a lot of pressure on us to ensure representation is balanced and opportunities and networking is presented to everyone. 

This is why the speakers are so massively important. Who will speak for women in the industry, who will raise their voice and talking about just how sensational the female spirit is when it comes to pushing boundaries and incredible feats of athleticism? 

We’ve pulled it out of the bag and invited a roster of stunningly inspiring women and we thought we should get to know them a little better. 

maureen.png

Maureen McGonigle, Founder & Chief Executive Scottish Women in Sport

"Founder of Scottish Women in Sport a charity launched in November 2013 to increase the profile and raise awareness of all areas of women in sport in Scotland, Maureen currently puts all her energies into building up the charity.

A member of the Scottish Government Women in Sport Advisory Board. Chair of Scottish Sports Futures an organisation that empowers young people through the power of sport and a Director of the School for Social Entrepreneurs.

Maureen has been involved in sports administration for over 25 years. Executive Administrator of Scottish Women’s Football till December 2013, Maureen was the first female Scottish FA Council Member and Non-Professional Game Board member in football in Scotland. She is the only Scottish FA female life member.

Currently writing a weekly column for The National on women and girls in sport and co-hosting #Letshearitforthegirls - a weekly radio show on Rock Sport Radio." - Maureen

We are so excited to hear from Maureen and her wealth of knowledge in the industry and all the exciting projects coming up for women involved in the SWIS movement.

These are just three of our fantastic speakers, we are so lucky to have a roster of excellent, knowledgeable and interesting speakers which will make the Via Sponsorship a one of a kind event.

Via Sponsorship aims to increase the knowledge, understanding and benefits of sponsorship in sport as well as educate tomorrow’s professional athletes on the importance, processes and power of corporate sponsorship in making their careers a success. Your next investment and sponsorship opportunity could be waiting for you at this event, or perhaps you will be able to network and align with people who can help elevate your potential. Either way, we are very much looking forward to meeting you.


chloe.png

Chloë Lanthier, Founder/Director of the X-Training School in Chamonix

Chloë is an accomplished mountain runner, endurance mountain biker and ski mountaineer. In her down time, she loves writing & reading and has a weakness for skate skiing. skinning up mountains and skiing fresh powder.

The X- Training school itself offers a wide range of programs focusing on sports performance & rehabilitation catered for sport medical professionals and athletes. Chloë knows what she's talking about when it comes to women in the outdoor industry as she is a trailblazer herself.

“I thrive for excellence and set high standards towards the quality of the material I write and teach. The human body fascinates me, I always aim to translate the complexity of human function into progressive and highly effective performance enhancement techniques and rehabilitation & injury prevention applications.” - Chloe

Chloë will be able to share expertise on sports rehab and recovery but also the setbacks women face and how we can continue to empower ourselves to amazing things.


esther.jpg
 

Esther O’Callaghan OBE, Head of Legacy & Development, Women’s Tour of Scotland

Esther O’Callaghan has an award-winning international career which spansthe public, private, creative, academic and third sectors. As the co-founder of the Women’s Tour of Scotland, Esther is working hard to a raise awareness of female cycling on a global scale. Later this year, Esther will also qualify as a Level 2 British Cycling Coaching, Race Official, Ride Leader, Cycling Training Instructor and Level 2 British Triathlon Coach.

As a 2018 Women of the Year Alumni member winning Clarins’ 'Most Dynamic Woman of the Year' award, Esther is listed on the 2018 SIA Global Power 100 and International 50 Women in Staffing. Esther has also served two consecutive terms on the Big Lottery Fund Board who had an oversight of £2.3BN of public money which included funding new opportunities for PE and Sport (£175M). Additionally, Esther chaired the Young People's Fund (£200M) and represented Big Lottery for Spirit of 2012, Olympics Legacy. 

Further to her work with the Women’s tour of Scotland, Esther operates as the executive chair of the charity, Thrive Youth Trust which removes barriers for young people to advance in life. She is also the co-founder of Thrive In Work, a social enterprise that connects young people to distinguished employers and great career opportunities. 

‘Women’s sport is at a tipping point at a professional and grassroot level with brands increasingly starting to see the value of engagement. Races like the Women’s Tour are part of that momentum, making it possible for professional athletes and novices alike to have equal opportunities to fulfil their potential and achieve their goals.

Esther will be teaming up with Maureen at the conference to discuss the opportunities for women in sport and the benefits that come with sponsoring women in sport.

These are just three of our fantastic speakers, we are so lucky to have a roster of excellent, knowledgeable and interesting speakers which will make the Via Sponsorship a one of a kind event. 

Via Sponsorship aims to increase the knowledge, understanding and benefits of sponsorship in sport as well as educate tomorrow’s professional athletes on the importance, processes and power of corporate sponsorship in making their careers a success. Your next investment and sponsorship opportunity could be waiting for you at this event, or perhaps you will be able to network and align with people who can help elevate your potential. Either way, we are very much looking forward to meeting you.

 
Gordon Ritchie