We’ve spent some time with our speakers to hear their take on sponsorship.

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Female empowerment, #girlpower these terms are thrown around a lot and sometimes lose their gravitas. Everyone is jumping on the bandwagon of the movement that’s promoting women in sport. 

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Many brand owners are struggling to come to terms that they don’t “own” personal data but either are controlling the flow or processing it – and  sports celebrities, clubs and leagues are also having to come to terms with ensuring that they too don’t fall foul of these higher standards of data protection, privacy and security.

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Via Sponsorship aims to increase the knowledge, understanding and benefits of sponsorship in sport as well as educate tomorrow’s professional athletes on the importance, processes and power of corporate sponsorship in making their careers a success.

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